The experience behind the mission
Inesa Bass moved from Russia to Israel at age four. When her late mother returned to Moscow, Inesa chose to remain in Israel and grow up in a residential school. She later completed five years of service as a lone soldier and IDF officer, built seven years of high-tech product marketing experience and founded hileo.io, which appeared on Sharks and secured investment.
Together with friends, she volunteered to create “Simply Work”, helping thousands of people find employment during the COVID employment crisis. President Reuven “Ruvi” Rivlin recognised the initiative at the President’s Residence. Becoming grew from her drive to make excellence, opportunity and practical tools accessible to women from Israel’s social periphery, the place she came from too.
Why Becoming exists
Ability and ambition are not always matched by access to guidance, resources and professional connections. Becoming was created to help close that gap for young women from Israel’s social periphery.
Built by women, for women, the program combines practical tools, personal mentoring, connections and community. Its purpose is to help each participant realize her potential and create wider opportunity.